How to Set Up a Wholesale Tire Loyalty Programme for Dealers
In the competitive world of wholesale tires, building long-term relationships is just as important as offering competitive pricing. As a distributor serving tire shops, fleet managers, and agricultural businesses across North America, your edge often comes down to how well you retain your clients.
One of the smartest ways to do that? A dealer loyalty programme.
Think about it — if a used tires shop knows that they’ll earn perks, discounts, or early access to stock every time they order from you, they’re much more likely to stick around. That’s how you transform a one-time buyer into a loyal partner. Let’s walk through how to set up a loyalty programme that keeps your wholesale customers coming back.
1. Start with the Right Goals in Mind
Before you start handing out points or perks, get clear on what you want to achieve. A successful loyalty programme should aim to:
Increase repeat orders
Encourage bulk buying
Reward high-volume clients
Promote both new and used tires purchases
It’s not about giveaways—it’s about strategic growth. For instance, if your aim is to increase sales of new and used tires, you might create a programme that offers better rewards on orders that include both.
2. Create Simple, Transparent Reward Tiers
Nobody wants to jump through hoops. Keep the structure straightforward. Here’s a sample format:
Tier 1 – Bronze: Spend $5,000/month → Get 2% off next order
Tier 2 – Silver: Spend $10,000/month → 5% discount + priority delivery
Tier 3 – Gold: Spend $20,000/month → 10% off + free marketing support + early access to new stock
Make it visible and trackable. Dealers should always know where they stand.
If you're already managing a large dealer base, consider taking cues from our blog on Smart Warehousing: How to Store and Manage Bulk Tire Inventory Safely — effective inventory management supports any loyalty programme.
3. Incentivise Specific Behaviour
Beyond order volume, reward behaviours that benefit your business. For example:
Early payments
Referrals to new dealers
Bulk purchases of slow-moving inventory
Orders of sustainable or eco-friendly stock
These can be tied to bonuses like additional discounts or exclusive offers on hard-to-find tire sizes. For inspiration, check out Eco-Friendly Tire Solutions: How Wholesale Used Tires Help Reduce Waste — a great guide on turning sustainable practices into profit.
4. Offer More Than Just Discounts
Yes, everyone loves a deal. But added value can be even more powerful. Some ideas:
Free branding support (like banners or point-of-sale material)
Training sessions on how to spot high-quality used tires
Co-branded promotions for local markets
Exclusive previews of incoming stock
These perks help your dealers grow—so they’ll buy more from you.
5. Automate the Tracking
Manual tracking is a nightmare. Use your CRM or ERP software to:
Track purchases
Auto-assign loyalty points or tiers
Send alerts when a dealer is close to reaching the next level
This makes your loyalty programme feel professional and seamless—not a spreadsheet experiment.
6. Promote It Loud and Clear
Your loyalty programme won’t work if nobody knows about it. Promote it in:
Emails to current customers
Dedicated landing pages
Your Become a Dealer page
At checkout and invoice footers
And don’t forget to highlight it as a value-add in your sales conversations. As we mentioned in The Benefits of Partnering with a Reliable Wholesale Tire Distributor, these little things make a big difference when dealers choose between suppliers.
7. Get Feedback, Then Refine
No loyalty programme is perfect out of the gate. Ask your dealers:
What perks they value most
What’s missing
How easy it is to use
Their input will help you refine the programme over time—and show them that you care about their success.
Final Thoughts
A well-designed loyalty programme helps you stand out in the wholesale tires market—not just as a supplier, but as a partner in your dealers’ growth. Whether you serve a large used tires shop in Toronto or an agricultural fleet in Texas, these relationships are what drive long-term success.
At Tire Nation by CT, we believe in more than just selling tires. We believe in building dealer networks that thrive. And if you're ready to offer your clients quality used tires, unbeatable pricing, and now—a loyalty programme worth joining—you're already one step ahead.
Would you like us to help you develop a custom loyalty rewards plan that fits your market? Contact our team today and let’s discuss how to grow smarter, together.
